Business
Marketing a Niche Business
Birdwatching in Barbados, staying with a family in Kenya or running in the Alps are interesting and unusual businesses. And like all niche business, they need different marketing.
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I Need to Spend More Time on Social Media
Perhaps a contrarian’s view, but for my rowing travel business I need to spend more time on social media. Why and what is good social media anyway?
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Steering a Business like a Double
Steering a business is not unlike steering a rowing double. Turns out there is a whole lot to steering a double when you are in bow seat.
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Small significant steps towards diversity in rowing
Diversity in rowing is growing, although challenges remain. Let’s take a peek at the work getting done with some behind the scenes support from rowing businesses.
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Pitching Peer Mentorship for Business
Meet Sheila, an admittedly fictional business owner with a real life message on the value of building on the expertise of other entrepreneurs.
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Women in Rowing Businesses – So What?
There are many women in rowing, but disproportionately few rowing business owned by women. Find out why it matters.
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Finding Focus – One Tool to Help Survive the Pandemic
Focus can help small business owners respond to the impacts of the pandemic. Try these tips. Before you get that cup of tea.
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Pivoting, Swiveling, Contorting & Backflipping Through the Pandemic
Facing challenges of pivoting a business during the pandemic? I surprised myself with a little backflipping.
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Learning the SUP Rower with Lessons for Business
Testing the SUP Rower from Oar Board, and learning a few lessons along the way.
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